Before we start to get into the nitty-gritty of your brand development, there's a simple question that I just want to answer for you. And that is "why is branding so important?"

When a brand is done correctly and it hits the mark with us, it resonates with us. It's in everything that we can see, that we feel, that we touch.

It's something that we want to be part of, and that's for a reason, that's about the brand identity. For so long in the property industry, it's just been 'have a simple logo made, that will do', and that might work for some people, but your business is your baby and it deserves the real brand identity that is about the values that you believe in.

And a brand identity is multiple things. It's logo, it's pattern, it's print, it's texture, it's tone.

Brand development is a huge opportunity for us as business owners. It's a way to stand out in a busy marketplace. It's a way to have USP and to create identity. And I think in the property industry, it's been undersold for too long, how powerful it can be.

But I promise you, the things we're about to go through next, you're going to love, and you're going to create yourself the most beautiful exciting brand that you can imagine.

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